Sales Consultancy
Practical, no-jargon, and built around how your business actually works.
Building Stronger Hospitality Sales Functions
Most hospitality businesses don't have a problem with their product, the problem is no one's selling it.
The opportunity is already there, but without the right systems, processes and commercial focus behind it, revenue becomes inconsistent, reactive and difficult to predict.
I work with hospitality businesses to strengthen the commercial side of the operation, helping turn sales into a clearer, more structured part of the business rather than something left to chance.
The Commercial Foundations
Most hospitality groups are sitting on revenue they're not capturing. The right structure changes that.
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Revenue Strategy
Where your growth is coming from, and a clear plan to get there.
A clear-eyed look at where your revenue is today, where the real opportunities are, and what needs to happen to close the gap.
Built around your venues and your market, not a generic template.
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Sales Systems & Process
Creating consistency around enquiries, follow-up and conversion.
Private hire, large party bookings and repeat business are often lost simply because there's no clear process behind them.
I build the systems and accountability to fix that.
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Team Development
Coaching and structure for the people doing the selling.
Your team is your biggest, and most under-leveraged, commercial asset.
Whether it's one-to-one coaching or group training, the aim is real confidence and capability, not just a script.
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Performance & Reporting
The numbers that matter, tracked in a way that gets used.
Most venues track too much or too little. We identify the KPIs that actually tell you something, build simple reporting, and create accountability that doesn't feel like micromanagement.
Why work with me?
Built on over a decade leading hospitality sales inside one of the UK’s leading bar and restaurant groups, I will bring hands-on experience of building sales functions that drive real commercial growth.
From scaling pre-booked revenue to over £25m annually, to supporting expansion from 5 venues to 25 across the UK and Europe, the focus has always been the same, creating structured, commercially effective sales functions that actually work operationally.
You’ll get more than just advice
Most businesses don’t need another report sitting in a drawer.
They need someone who can quickly identify what’s holding performance back and help create meaningful change.
My role is to bring clarity, challenge assumptions and build the commercial structure that turns opportunities into consistent revenue. The goal isn’t simply more activity. It’s stronger conversion, better visibility, more accountability and a sales culture that supports long-term growth.
Let’s talk
If you’re ready to make sales a stronger part of your business, I’d love to hear more about where you are now and where you’d like to get to.