Sales Consultancy for Multi-Site Hospitality
Commercially focused support for growing hospitality groups looking to create more consistent performance across every site.
Why Multi-Site Hospitality Businesses Struggle With Consistency
Growth creates complexity.
As hospitality groups expand, commercial performance often becomes dependent on individual managers rather than a shared sales strategy. One site consistently hits its targets, while another underperforms, and there’s often no clear visibility over why.
Without clear KPIs, accountability and a structured approach to sales, inconsistency becomes difficult to manage and even harder to scale.
Common Sales Opportunities For Multi-Site Hospitality
Many hospitality groups already have opportunities for growth within the business.
These often include:
Consistent pre-booked revenue across all sites
Midweek and shoulder-period trade
Cross-site booking opportunities
Repeat group business
Corporate celebrations and events
Seasonal campaigns and promotions
The challenge is creating the structure, visibility and accountability needed to maximise those opportunities consistently.
How I Help
I help hospitality groups create stronger commercial foundations without losing the culture and individuality that make each venue successful.
Support can include:
Sales strategy and KPI development
Commercial reporting and accountability
General manager sales coaching and leadership development
Sales systems and process improvement
Website and booking platform reviews
Building a shared sales culture across the business
Hospitality Sales Experience
Before launching Naomi Dallas Sales Consultancy, I spent 11 years building and leading sales functions within one of the UK’s leading hospitality groups.
Highlights include:
Supporting growth from 5 venues to 25 across the UK and Europe
Building scalable sales infrastructure across multiple locations
Managing £25m+ in pre-booked revenue
Creating commercial frameworks that supported long-term growth
Is This Right For You?
I typically work with hospitality groups that:
Are frustrated by inconsistent performance across sites
Need stronger accountability around pre-booked revenue
Want to develop more commercially confident general managers
Have reporting in place but need clearer action and ownership
Want more structure around sales without creating an overly corporate culture
Let’s talk
If you’re looking to create more consistency across your venues and build stronger commercial performance as you grow, I’d love to hear more about your business and your goals.