Sales Consultancy for Bars & Restaurants

Practical, commercially focused support for bars and restaurants looking to create more consistent bookings, stronger conversion and predictable revenue.

Why Bars & Restaurants Struggle With Consistent Revenue

Most bars and restaurants are operationally strong and deliver great guest experiences, but sales often lacks the same level of structure and ownership.

Enquiries aren’t always followed up. Celebration bookings rely on inbound demand. Front of house teams are focused on service but aren’t always confident driving commercial conversations. Midweek trade is left to chance.

The result is inconsistent revenue and missed opportunities that should already be converting.

“Inconsistent revenue is rarely a people problem, it’s a strategy and process problem.”

Common Sales Opportunities For Bars & Restaurants

Many venues already have opportunities sitting right in front of them.

These often include:

  • Celebration and group bookings

  • Private hire

  • Midweek bookings

  • Repeat business

  • Seasonal events

  • Turning first-time guests into repeat customers

The challenge isn’t usually demand. It’s having the structure and processes in place to convert more of it.

How I Help

I help bars and restaurants create a more proactive and commercially focused approach to sales without losing the hospitality culture that makes them successful.

Support can include:

  • Revenue strategy

  • Sales systems and processes

  • Team development and coaching

  • Website and booking journey reviews

  • Commercial reporting and accountability

  • Ongoing consultancy and implementation support

A large group of people are gathered around a long dining table inside a warmly lit room with a wooden ceiling. The table is set with plates of food, drinks, and holiday decorations, indicating a festive gathering or celebration.

Hospitality Sales Experience

Before launching Naomi Dallas Sales Consultancy, I spent 11 years building and leading sales functions within one of the UK’s leading cocktail bar and restaurant groups.

Highlights include:

  • £25m+ pre-booked revenue managed annually

  • £6m generated through events and corporate activity

  • Supporting growth from 5 to 25 venues across the UK and Europe

  • Building and leading high-performing hospitality sales teams

Is This Right For You?

I typically work with bars and restaurants that:

  • Know there’s more revenue to unlock

  • Want to reduce reliance on walk-ins and inbound demand

  • Need more structure around sales and bookings

  • Have grown quickly and need stronger commercial foundations

  • Want sales to feel proactive without becoming pushy

A woman sitting on a black office chair with a black blazer and high heels, smiling and looking to her left, in a room with plain white walls, a wooden floor, and a staircase.

Let’s talk

Every venue is different.

If you’d like to explore where opportunities may be being missed and what stronger sales processes could look like in your business, I’d love to hear more about your goals and challenges.

Get in touch