Fractional Sales Director
Senior sales leadership, commercial direction and accountability, without the commitment of a full-time hire.
A Sales Director When You Need One
You need senior sales leadership. You're just not ready, or it doesn't make sense, to hire it full time.
That's exactly where a fractional Sales Director comes in.
I work as a part of your team. I sit within your business and take real ownership of your sales strategy and its delivery. You get the expertise, the commercial thinking, and the accountability of a senior hire, at a fraction of the cost.
For growing hospitality businesses, it's one of the smartest ways to build a sales function. You move faster, with better decisions, without overcommitting on headcount.
Built on over a decade leading hospitality sales inside one of the UK’s leading bar and restaurant groups, I will bring hands-on experience of building sales functions that drive real commercial growth.
From scaling pre-booked revenue to over £25m annually, to supporting expansion from 5 venues to 25 across the UK and Europe, the focus has always been the same, creating structured, commercially effective sales functions that actually work operationally.
This isn’t theory-led consultancy. It’s practical hospitality experience, applied strategically.
Why work with me?
Let’s talk
Not sure whether a Fractional Sales Director is the right fit for your business?
Let’s have a conversation about where you are now, where you’d like to get to and whether this type of support could help you get there.