The Sales Audit

A Practical Review of Your Sales Approach and a great place to start.

Who the Sales Audit is for

The Sales Audit is designed for hospitality businesses that know there’s more revenue to unlock, but aren’t yet sure where opportunities are being missed or what needs to change.

It’s often the best starting point for businesses that:

  • Feel sales has become reactive or inconsistent

  • Know opportunities are being missed

  • Want more structure around bookings and revenue

  • Are growing without clear sales systems in place

Book a sales audit
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What the Sales Audit Involves

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    The Discovery

    A focused 60-minute session covering how your business currently generates revenue - from how enquiries are handled and bookings are managed, to team structure, systems and where guests are being lost along the way. 

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    The Findings

    An assessment of what’s working well, where improvements are needed, and where opportunities are being missed.

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    The Next Steps

    A practical set of priorities - immediate actions you can take now, and a longer-term view of what needs to change to make revenue more consistent and predictable. 

The areas the audit covers

  • Revenue & Sales Performance

  • Events & Private Hire

  • New vs Returning Customers

  • Team & Sales Ownership

  • Systems & Processes

  • Marketing & Visibility

What happens next?

Once the audit is complete, you’ll have a clear understanding of:

  • What’s working well

  • Where opportunities are being lost

  • What actions will create the biggest commercial impact

Pricing

Please get in touch for pricing.

Book now
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Find out more

Why work with me?

Built on over a decade leading hospitality sales inside one of the UK’s leading bar and restaurant groups, I will bring hands-on experience of building sales functions that drive real commercial growth.

From scaling pre-booked revenue to over £25m annually, to supporting expansion from 5 venues to 25 across the UK and Europe, the focus has always been the same, creating structured, commercially effective sales functions that actually work operationally.

This isn’t theory-led consultancy. It’s practical hospitality experience, applied strategically.

Read more about Naomi
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If you know there’s more potential in your business, but you’re not sure where it’s being lost, this is the best place to start.

Book a Sales Audit

  • “Naomi's audit gave us a clear and honest assessment of our sales process, helping us better understand where opportunities could be taken and where potential revenue was being missed. It highlighted several practical improvements across the customer journey and challenged some of our assumptions along the way.

    The recommendations were straightforward, actionable and backed by clear reasoning, making it easy to see the potential impact on sales performance. It provided valuable insight, helped focus our efforts in the right areas and was absolutely worth the investment.”

    Mat Heather - Ops Director - Crust Bros